Century 21 and The World of Social Media

Matt Gentile directs public relations and social media content strategy for Century 21 Real Estate, the world’s largest residential real estate sales organization. In this role, he promotes approximately 8,0000 independently owned and operated franchised brokerage offices and 121,000 sales associates in 72 countries and territories worldwide.

Gentile’s career began in 1991 with The Rendon Group, an international strategic communications firm based in Washington D.C. As an account executive, he developed and executed strategic communication plans to meet key objectives of both public and private clients including: African National Congress, Bell Atlantic, IBM (Saudi Arabia), Iraqi National Congress, Kuwait Petroleum Corporation. He has also worked on domestic political campaigns.

Prior to his current post, Gentile served as a senior manager in the technology marketing divisions of Arthur Andersen and PricewaterhouseCoopers. Specifically, he was responsible for developing and managing programs to enhance the user experience of proprietary software products and to increase the utilization of personal productivity tools.

He earned his (BS) in Communication from Clarion University of Pennsylvania in 1991 and his (MA) Organizational Management from the University of Phoenix (Tampa) in 2000. He served as Co-Chair of the Coldwell Banker CARES Foundation, where he led an effort to sponsor and build 14 Habitat for Humanity homes throughout the state of Florida from 2005-2007. Currently, he is actively involved with an effort to raise funds for Easter Seals. He currently resides in Long Valley, NJ with his wife, Shirley, and two sons.