I have been online friends with BL Ochman since late 2004 and 2005 and she is a leader in the world of social media.  Best of all she loves my dog and that can’t be a bad thing!

Voted one of 25 most influential women in social media, B.L. Ochman has been helping
companies integrate emerging media into their communications since 1996, in order to
engage their audience and increase their sales. Adweek said about B.L. “A consultant
and social-media savant who actually knows what she’s talking about.”

She has created dynamic Internet and emerging media marketing and brand strategy for companies including Meijer, Transitions Lenses, IBM, Ford, McGraw-Hill, Cendant, Simon & Schuster, stacksandstacks.com, and American Greetings.

“Sightings,” a Facebook game she created for Transitions, will launch in May, as will a comprehensive social media monitoring platform she originated.

She is the publisher of the popular What’s Next Blog www.whatsnextblog.com, which tracks news and trends in online marketing. She’s also, a frequent conference speaker and a contributor to AdAge Digital Next, Business Week Online, Social Media Today, Mashable and others.

Ochman is co-founder of the pet lover’s site, Pawfun.com www.pawfun.com, and publisher of Ethics Crisis Blog www.ethicscrisis.com where readers rate anonymously submitted ethics transgressions confessions. Follow B.L. on Twitter @whatsnext www.twitter.com/whatsnext and find her online at http://about.me/BL_Ochman

Until 1995, she owned an award-winning New York PR firm that she grew to one of the 100 largest independent PR firms in the US.

B.L.’s industry citations also include: Conversation Agent: Top 20 PR Power Women, The W List, Top 25 Marketing Blogs and Top 50 Social Media Blogs of 2010.

Carol Roth is a business strategist, deal maker and author of the New York Times bestselling book, The Entrepreneur Equation. She has helped her clients, ranging from solopreneurs to multinational corporations, raise more than $1 billion in capital, complete hundreds of millions of dollars in M&A transactions, secure high-profile licensing and partnership deals, create brand loyalty programs and more.

Carol is a frequent radio, television and print media contributor on the topics of business and entrepreneurship, having appeared on Fox News, MSNBC, Fox Business, WGN TV Chicago and more.  Additionally, Carol’s Unsolicited Business Advice blog at CarolRoth.com was recently named as one of the Top 10 small business blogs online.

Twitter: @CarolJSRoth

Web: www.CarolRoth.com

I have been a huge fan of BlogHer and have been an evangelist of BlogHer since they began their organization.  The leaders of that company have been mentors of many in the blogging business and have led the way as the industry was formed.  I have the pleasure today to talk with and interview Elisa Camahort.

As BlogHer’s COO, Elisa Camahort Page leads events, marketing, public relations and research for BlogHer, while working to ensure that all company operations deliver to plan.

Prior to co-founding BlogHer, Elisa ran a marketing consultancy, Worker Bees, that was among the first to integrate corporate marketing strategies into the social media environment. Worker Bees followed a successful career as in the cable broadband sector. Her most recent corporate position was Senior Director of Product Marketing at Terayon Communication Systems.

Elisa is a frequent public speaker, bringing research data about women and online communities to life in recent keynote sessions at MediaBistro Circus, Fem 2.0, New Comm Forum and WOMMA Marketing Summit.

Elisa is a founding Fellow of the Society for New Communications Research and serves on the Board of Directors of the 42nd Street Moon Theatre in San Francisco, the programming advisory committee for SXSW Interactive and the Board of Advisors of the Anita Borg Institute.

Beth Harte  is a marketing & communications professional with over 16 years of experience that includes a passion for excellence and a pragmatic mind for business and results-oriented outcomes. Beth is also a nationally recognized thought leader and speaker that has led successful integrated traditional and digital marketing efforts for companies of all sizes (start-up to Fortune 500) and global reach including their integrated marketing communications and strategic planning efforts, including product development, marketing campaigns, branding, public relations, digital marketing and social media efforts. Beth’s blog is www.theharteofmarketing.com. Beth is also looking for her next career opportunity! Learn more: http://bit.ly/HireBethHarte.

SHOW NOTES FOLLOWING THE AIR DATE:

Raised along with his brother and sister in Mississippi by Roger and Sheila Morrison, young Anthony grew up in a family that encouraged intellectual curiosity, empathy for others and healthy self-esteem. Always independent and assertive, Anthony gave his parents a glimpse of his potential when, at the age of seven, he decided he wanted a Jacuzzi. Told by his mother that he would have to work to earn it, Anthony sold candy bars door-to-door until he had earned the money for the Jacuzzi. One year later, at age eight, he set his sights on buying his father a motorcycle and did just that, enlisting his siblings in the effort.

Other successful part-time ventures followed, setting a pattern for his later life: find something you enjoy, learn as much about that subject as possible, and pursue your goals with single-minded enthusiasm.  Whether it was selling baseball cards or customizing his prize Mustang, Anthony showed a predilection for achieving his goals and creating avenues to achieve them more efficiently and profitably. Without realizing it, he was creating the blueprint for his later success.

When financial ruin threatened his family, Anthony expanded upon a business he’d had as a teen and established his first company, Cool Blue Performance. Within one year he was working with every parts supplier in the industry; the following year he began manufacturing his own parts and dominating the industry.

Since then Anthony Morrison has started eleven additional companies, created a charity, Christmas For Kids, and now operates one of the most successful seminar tours in the United States. Anthony not only teaches aspiring entrepreneurs how to succeed in business, he helps them start their first business and provides one-on-one instruction.

The year 2008 saw Anthony expanding into the world of publishing with his first book, The Hidden Millionaire: Twelve Principles to Uncovering the Entrepreneur in You. Part memoir, part inspirational tale and part instructional tome, The Hidden Millionaire brings Anthony Morrison’s template for success to an entire new audience. With his book in the hands of thousands of people around the country Anthony hopes to share his story and inspire, motivate, and empower everyone who reads it to create their own success story.

In 2009 Anthony wrote his second book, Advertising Profits From Home, in an effort to teach people around the country how to use his techniques and strategies to create a successful online marketing campaign. Anthony has created a blueprint for a successful marketing campaign and platform for affiliate marketers around the world, and he shares these secrets in his new book. Anthony filmed a TV show with Mark Victor Hansen, C0-Author of The Chicken Soup Series, to promote his new book on a national level. The show is currently airing nationwide.

Today, Anthony Morrison travels the country sharing his story and teaching his skills to budding entrepreneurs. He is at home in Mississippi, where he was born and raised, and he remains close to the loving family and friends who supported him in his ascent to entrepreneurial greatness.

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Chris Brogan consults and speaks professionally with Fortune 100 and 500 companies like PepsiCo, General Motors, Microsoft, and more, on the future of business communications, and social software technologies. He is a New York Times bestselling co-author of Trust Agents, and a featured monthly columnist at Entrepreneur Magazine. Chris’s blog, [chrisbrogan.com], is in the Top 5 of the Advertising Age Power150. He has over 11 years experience in online community, social media, and related technologies.

Chris Brogan is president of Human Business Works, an online education and community company for small businesses and solo entrepreneurs. His first project there, 501 Mission Place, helps nonprofits and charities learn how to grow their capabilities. Chris is also Entrepreneur in Residence at CrossTech Ventures, where he’s working to develop New Marketing Labs and The Pulse Network, among other projects.

Chris is also the cofounder of the PodCamp new media conference series, exploring the use of new media community tools to extend and build value.

He has 16 years of enterprise telecommunications and wireless experience prior to all this.

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Jesse Stay is a speaker, author, blogger, and entrepreneur, who writes and consults on the topics of social media and new media architecture, bridging the gap between “technical” and “social” for both marketers and developers. Jesse wrote two books, his first book, “I’m on Facebook–Now What???“, discusses the possibilities of improving your career, family, business, and life through Facebook. His second book, FBML Essentials (O’Reilly), focuses more on technology and how developers can learn from the Facebook developer platform, and is currently working on Facebook Application Development for Dummies in his spare time.  Jesse was recently named one of 20 developers to follow on Twitter and one of 10 entrepreneurs to follow on Twitter by the top Tech blog Mashable.com.

His unique technology background has enabled him to help others understand the new mesh of technology, marketing, PR, and customer service, which social media has come to be, and how they can deeply integrate these technologies into their own environments.  Jesse has consulted for top 10 Facebook applications, large corporations, social media applications with hundreds of thousands of users, and has helped many people become successful through their social media efforts to merge technology with marketing. Jesse is currently CEO, Founder, and Chief Architect of another successful social media venture called SocialToo, which makes it easier to manage and stay in touch with the people you or your business follow on the social networks people belong to. During his day job, Jesse serves as the Social Media Architect for The Church of Jesus Christ of Latter-day Saints, an organization with over 14 million members and some of the largest humanitarian and service efforts in the world. (Yes, he’s a Mormon)

Jesse also writes regularly for his own blog, StayNAlive, and has contributed to LouisGray.com and the top two Facebook blogs, InsideFacebook and AllFacebook. You can find him there, or on Twitter under his screen name, @Jesse, on Facebook at http://facebook.com/stay, or on LinkedIn at http://linkedin.com/in/facebook. Contact him for a jam-packed consulting session about how your business strategy can benefit through integration of Social Media technologies and philosophy!

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Chris is the CEO of WhatGives!? parent company, Causemedia Group. He began his career running grassroots political campaigns at the state level across the US. He took his love for organizing teams into the tech world where he led successful teams to develop new products and bring them to market for over 14 years; from 5 guys in a garage to IPO and just about everything in between.

Causemedia Group has run over 600 campaigns and raised more than $25 million for charity by bringing brands, celebrities, and nonprofits together with social media. His goal is to make it easier for non-profits to raise money.

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My guest on the show today is none other than Kami Huyse. I met Kami for the first time in Austin, Texas at SXSW and she is a wonderful person and a great Mom!  I talk today with Kami after some work to get her on the show last minute from DC, to speak to us about her company ZoeticaMedia.com and how they are working in the world of nonprofits.

Kami Watson Huyse, authors Communication Overtones, on the topic of public relations and social media strategy. She is considered a national leader in the use of social media for public relations. A 17-year-veteran of public relations, she speaks at social media events and conferences all over the country and her work in social media has earned her the SNCR’s 2008 and 2010 awards and IABC’s 2009 Gold Quill of Excellence Award. She ran the virtual PR agency, My PR Pro, from 2002-2009 and is the strategic architect for many successful social media campaigns.

Kami’s experience is broad, and she oversees account management for Zoetica. She has worked for corporate clients such as SeaWorld, Time Warner Cable, Network Solutions and Frost Bank. She also has worked for many non-profit organizations such as the Manufactured Housing Institute, America’s Charities and the American Red Cross. She is APR certified and was named the Public Relations Professional of the Year by the Public Relations Association of America San Antonio.

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One of the things we discussed was a book that Kami contributed to and written by one of her business partners Geoff Livingston, called The Fifth Estate.

Kami and her team have worked with Google on he Google for Non-Profits and she provided this information about how to get to that page. If you are a Non-Profit and want to use some cool tools from Google you can check out Google For Non-Profits.

I had the great pleasure of meeting Kimberly while out at BlogWorld & New Media Expo in Las Vegas with a number of other mommies.  She is doing some great things in the world of social media and  I follow her show regularly!

Kimberley Clayton Blaine, MA, MFT, executive producer of www.MommytoMommy.TV & Author of The Internet Mommy & The Go-To Mom’s Parents’ Guide to Emotion Coaching Young Children. Her webshow, TheGoToMom.TV has captured one of the largest growing niche audiences — parents who have children birth to seven, through professionally produced yet authentic and real educational videos — She’s a national parenting expert and a licensed Family and Child Therapist specializing in working with children newborn to seven years old. Kimberley is currently the Social Marketing Director for a Los Angeles based Early Childhood Mental Health Campaign (Project ABC) funded by the US Department of Health and Human Services (SAMHSA).

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You can see all that Kimberly is working on at Mommy To Mommy TV and you can find her at the same name on Twitter for @MommyToMommyTV.  She has been doing much more work over at TheGoToMom.tv too!