Social Media Club Founder Talks To Social Mediasphere

Chris Heuer is a pioneer in social media and has been someone I have followed for a long time and someone I know you would want to meet (I know you would really love to meet his wife Kristie!).  I talk to Chris about the Social Media Club, the state of the social media world and what he is seeing in the market place.

Chris Heuer has been engaged in interactive communications since 1993, and launched his first agency, Guru Communications, out of South Beach, Florida in 1994. Over the years he has helped numerous startups with go-to market strategies, product design, web site development, online marketing campaigns, ecommerce and what is now widely referred to as Social Media.

Seeing similarities between the rise of the Web as a vital communications technology and the current rise of Social Media, Chris formed Social Media Club in March, 2006 to help more people understand the greater significance of what it means to be social and how media production/consumption has changed. To this end, Social Media Club is promoting media literacy, encouraging the sharing of lessons learned, promoting industry standards such as Creative Commons and discussing questions of ethics.

More recently, Chris organized AdHocnium, a team of “Creative Catalysts” from around the world who educate agencies and their clients and partner to develop social engagement strategies that deliver creative impact, brand preference AND measurable ROI.

In addition to his direct endeavors, he serves as an advisory board member for Buzzlogic and My 6 Sesnse. He is a frequent speaker, workshop leader and a trained facilitator and has organized numerous unconferences for the community and private organizations of all sizes.

Chris graduated from American University in 1991 with an interdisciplinary degree in Communications, Legal Institutions, Economics and Government.

LISTEN LIVE!! SHOW NOTES FOLLOWING THE AIR DATE:

Chris and i talked about the BarCamp.org experience and unconferences.  He is also working on new things at SocialMediaClub.org, with the Online Marketing Summit, and something new called Question by Question.

Warren Whitlock Teaches Social Media Marketing To Authors

Warren Whitlock’s mission is to help authors and businesses improve the results of their offline and online marketing programs.

Warren is a #1 best selling author, speaker publisher, blogger, and social media marketing strategist.

Warren has been an entrepreneur in the computer, publishing and media.  He started his career in broadcast advertising, developing cross promotions between two or more businesses, and has used the same strategies in direct mail and other media.

Over the past decade, Warren has taught thousands of small businesses, authors and individuals how to use proven direct marketing principles to promote product or service, started a trade association for manufacturers in the imaging products industry and served on several executive boards.

If you want to know how to be a best selling author, listen in and let Warren tell you how!

Social Mediasphere Brings The Diva – Toby Bloomberg

Toby is Founder/President of Atlanta-based strategy and social media consultancy, Bloomberg Marketing/Diva Marketing. She is a widely recognized for her expertise in combining social media with traditional marketing values (strategy, customer insights, segmentation, etc.) while maintaining the authenticity of digital conversations

Her blog launched in 2004, was acknowledged by Forbes as one of the 20 Best Marketing and Social Media Blogs By Women. Diva Marketing has been required reading for marketing students at several colleges including University of Delaware, Bentley College and the University of Missouri-Columbia.

In 2004, Toby created the first national workshop on blogs for the American Marketing Association. Since than she has “trained” hundreds, if not thousands, of B2B, B2C, Nonprofit and Education marketers, on how to incorporate social media into results driven business strategies.

“I love how @tobydiva actually gets how marketing, branding and social media relate.”

Her media credits include profiled in books on social media like Naked Conversations, Now Is Gone, Twitterville and The Digital Handshake. She has been quoted in publications such as including INC magazine, BusinessWeek, Wall Street Journal and Atlanta Journal-Constitution, Entrepreneur.com, MSNBC and the Atlanta Business Chronicle.

She is the author of the first business book, Social Media Marketing GPS, based on (40) Twitter interview with global marketing leaders. Her newest venture is a social content destination All The Single Women .. a girlfriend-to-girlfriend site for women over forty.

You can find Toby at:

Diva Marketing

Twitter @tobydiva

All The Single Girlfriends:

Twitter @atsgf

Facebook : http://www.facebook.com/allthesinglegirlfriends

Social Media Marketing GPS : http://www.box.net/shared/0n18eeycl4

LinkedIn : http://www.linkedin.com/in/tobybloomberg

LISTEN LIVE!! SHOW NOTES FOLLOWING THE AIR DATE:
Toby and I had a great time reminiscing about blogging and more simple times when all we had to really know was blogging in the world of social media.  We discussed the following blogging applications:

• Typepad
• WordPress
• Moveable Type
• Blogger
• Tumblr
• Posterous

We also enjoyed special call in guest Connie Reece who happened to hear about the show on Twitter.  You can see Connie on Twitter at @ConnieReece

I spoke about a Wall Street Journal article which you can find concerning the Yellow Pages.  I also mentioned the Men’s Health article about Top Twitter Towns.

Sugar Jones Sweetens Social Mediasphere

It is always a pleasure when I go to events to see Sugar Jones and she and I have been known to exchange banter on Twitter about our lives.  She does a great job and I had to have her on my show!

Sugar Jones, when asked if she is a Mommy Blogger, likes to respond, “I’m not that kind of mom.” She is a dreamer, traveler, entrepreneur, and lover of life… even when it’s not so fabulous. She has four children, ages 7 to 22.

They have taught her many tough lessons and given her much joy, which is why she forgives them for all the sleepless nights and wrinkles. The one lesson she hopes her children will learn from her is to live out loud.

Sugar is currently working with NeerLife to spread the word about the next exciting phase of their private geo-location application, the phase she calls the “honey dos get done” phase. She’s sure this application will save marriages.

Sugar and her friend, Judy (@WheresJudy on Twitter) will be in Austin at SxSW partying and telling folks all about Neer Life and the new Location Triggered Task Reminders.

SHOW NOTES FOLLOWING THE AIR DATE:

Greg Hoffman Talks Affiliate Marketing and Social Media

Affiliate Marketing is a huge industry and one that may businesses look to as a way to get their products and services into the hands of more customers.  It is also a great way for publishers to monetize their sites and earn extra income using their space and links.  I met Greg online in the world of Twitter and have had a chance to see some of the things he is doing in the world of affiliate marketing.  Join Greg and I as we talk about affiliate marketing.

Greg Hoffman owns an affiliate management company and talks about affiliate marketing on his Marketing Gorilla blog. His agency won best Outsourced Program Management for 2010 and he hosts two industry podcasts, Affiliate Juice and Affiliate Voices.  You can find Greg regularly on Twitter by seeing him @akagorilla.

SHOW NOTES FOLLOWING THE AIR DATE:

Greg and I talked about some of the companies that offer Affiliate marketing and these were the companies:

• Commision Junction
• Link Connector
• Share-A-Sale

Another participant on Twitter provided a couple of other affiliate companies to consider:

• NeverBlue
• ClickBank

DJ Waldow Talks Email Marketing and Community With Social Mediasphere

I actually first met DJ Waldow as he first started talking about and telling everyone that he was going to be a Father.  I watched as he too become a Daddy for the first time. DJ and I will talk about the role of being a director of community for Blue Sky Factory, how to build your email community and how businesses can benefit from email marketing and social media.

DJ Waldow, Blue Sky Factory’s director of community, is known to eat, sleep, breathe, and sometimes dream email marketing. With over five years of experience in the email industry and several in the social media world, DJ’s role is to help clients become better marketers through email marketing and social media.

Any conversation that involves the cross-pollination of email marketing (Batman) and social media (Robin) gets DJ pumped. Additionally, conversations that help prospects and clients think about ways to incorporate email marketing and social media into their marketing mix are DJ’s strengths. He can be found speaking at industry events, including Internet Retailer, the Email Evolution Conference, and the Online Marketing Summit, and writing for popular online publications, such as MediaPost’s Email Insider and MarketingProfs.

You can find DJ at Twitter: @djwaldow Blog: blog.blueskyfactory.com

SHOW NOTES FOLLOWING THE AIR DATE:

DJ Waldow explains how to grow your email list using social media.  He also allows everyone to download a free ebook on the same tips called “50 Ways To Build Your Email Marketing List” Using the special URL at www.BlueSkyFactory.com/socialmediasphere. Go over and get your free copy today!

Paul Chaney Talks Facebook on Social Mediasphere

Social Mediasphere Kicks Off 2011 With Jason Falls

We kick off the 2011 shows with my very good friend, Jason Falls, and I can think of a better way to make the first show with the Radio Colorado Network be more memorable.

Join us on Monday, February 28, 2011 as we start the new version of Social Mediasphere.  Other guests for the inaugural week will be Paul Chaney, Rick Calvert of BlogWorld & New Media Expo, and DJ Waldow of Blue Sky Factory.  You can listen in here on the Ustream live streamed video or you can listen in live online at Radio Colorado Network or you can do it the old fashion way at KRCN 1060 am.

Jason Falls

Jason Falls is one of the leading thinkers, strategists and public speakers in the social media marketing, digital marketing and online communications industries. He is the author of the noted industry blog SocialMediaExplorer.com, a fixture at or near the top of the AdvertisingAge Power 150 Marketing Blogs list and is responsible for ExploringSocialMedia.com, a learning community for digital and social media marketing, online communications and technology.

Exploring Social Media

Exploring Social Media is a learning community for those who wish to learn and leverage the Internet, social media and technology for their business and get answers from digital marketing professionals without jargon or confusion. The site features easy-to-understand lessons, featuring video discussions and even screencasts to show you where to click and how to do it. They cover everything from setting up your own website to marketing on Facebook and from following the right people on Twitter to using LinkedIn to drive business leads. Additionally, the site is geared around allowing you to ask the questions you need answers to whenever you wish. Our trusted, qualified digital marketing professionals are on hand to help you understand the web, social media and technology.

SHOW NOTES FOLLOWING THE AIR DATE 2/28/11:

Jason made a real great offer to all of the Social Mediasphere listeners and community.  He is offering two free weeks of Exploring Social Media.  You can access the the site for a two week trial using this special link for the site.  Get over to Exploring Social Media for a behind the scenes look using the special URL, bitly.com/jasonjason  You will not regret your choice to join.

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