Aaron Strout Talks With Social Mediasphere About Location Based Marketing

Aaron Strout is a friend that I have been following since his days back in Boston.  I don;t hold it against him that he is a huge Red Sox fan, but I do look to him when I need advice on social media and now especially in the area of location based marketing.  I am really looking forward to this interview, and you should be equally excited.

Aaron is the head of location based marketing at WCG, a global agency offering integrated creative, interactive and marketing communications services to clients in healthcare, consumer products and technology. At WCG, Aaron not only focuses on helping customers with mobile marketing and location based marketing but also helps provide social voice for the company. In this role, Aaron continues with his speaking, blogging (syndicated on socialmediainformer.com), podcasting and social networking activities with an eye toward creating awareness and lead generation for WCG. Prior to joining WCG, Aaron spent time as the CMO of social media agency, Powered Inc., VP of social media at Mzinga and director of interactive at Fidelity Investments.

In addition to his knowledge of the interactive and social media landscape, Aaron has more than 17 years of online marketing and advertising experience, with a strong background in integrated and online marketing. Aaron is a founding member and former president of (BIMA) and a member and former board member of the Massachusetts Innovation & Technology Exchange (MITX). Aaron is also on the advisory board of the prestigious Social Media Club.

In addition, Aaron is in the process of co-authoring the book, Location Based Marketing for Dummies (Wiley). The book is due out in July but is available for pre-order on Amazon.

You can reach Aaron at stroutmeister AT gmail DOT com or on Twitter.

UPDATED:  A missed flight makes it necessary for Aaron Strout to have a second on this day and we have Mike Schneider filling in for him.  We get to talk location based marketing with Mike and he may have some further drill down knowledge of the technology!

Mike Schneider, Senior Vice President, Director Digital Incubator for Allen & Gerritsen, ranked by Advertising Age as one of the Top 50 Independent advertising agencies in the US. The DInc is an emerging technology lab responsible for building products and engaging digital experiences rooted in ROI while helping define “what’s next” for the agency and the industry.

Mike has spent his career solving problems using technology with a focus on marketing and analytics. He began his career building enterprise class database driven applications and data warehouses. Opportunities to get his hands on world-class technology projects & management consulting opportunities brought him to organizations like Ernst & Young & Oracle. In 2004, he took his CRM and analytics expertise to Hill, Holliday where he built the database marketing practice and also ran the digital technology practice. His client roster includes: Cognos, CVS, Dunkin Donuts, Fidelity Investments, Dell, Gillette, Georgia Pacific, Hannaford, Liberty Mutual, LPL, MFS, Pfizer and Sears. Mike has crafted paid, owned and earned media strategies, built award-winning communities, designed and implemented B2B and consumer segmentation, content management and customer relationship management solutions. He also writes for several blogs including a technology and social media blog called Digital Before Digital. He was recognized in 2010 as a Boston Business Journal 40 Under 40. He is currently writing Location Based Marketing for Dummies with Aaron Strout, CMO of Powered Inc. He is the host of a new web show called Tech Interruption.

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Jesse Stay Tells Social Mediasphere How to Stay SocialToo

I first interviewed Jesse a while back when we discussed gaming Twitter. Jesse is a well known social media practitioner and I am looking forward to speaking with Jesse again on my show today!

Jesse Stay is a speaker, author, blogger, and entrepreneur, who writes and consults on the topics of social media and new media architecture, bridging the gap between “technical” and “social” for both marketers and developers. Jesse wrote two books, his first book, “I’m on Facebook–Now What???“, discusses the possibilities of improving your career, family, business, and life through Facebook. His second book, FBML Essentials (O’Reilly), focuses more on technology and how developers can learn from the Facebook developer platform, and is currently working on Facebook Application Development for Dummies in his spare time.  Jesse was recently named one of 20 developers to follow on Twitter and one of 10 entrepreneurs to follow on Twitter by the top Tech blog Mashable.com.

His unique technology background has enabled him to help others understand the new mesh of technology, marketing, PR, and customer service, which social media has come to be, and how they can deeply integrate these technologies into their own environments.  Jesse has consulted for top 10 Facebook applications, large corporations, social media applications with hundreds of thousands of users, and has helped many people become successful through their social media efforts to merge technology with marketing. Jesse is currently CEO, Founder, and Chief Architect of another successful social media venture called SocialToo, which makes it easier to manage and stay in touch with the people you or your business follow on the social networks people belong to. During his day job, Jesse serves as the Social Media Architect for The Church of Jesus Christ of Latter-day Saints, an organization with over 14 million members and some of the largest humanitarian and service efforts in the world. (Yes, he’s a Mormon)

Jesse also writes regularly for his own blog, StayNAlive, and has contributed to LouisGray.com and the top two Facebook blogs, InsideFacebook and AllFacebook. You can find him there, or on Twitter under his screen name, @Jesse, on Facebook at http://facebook.com/stay, or on LinkedIn at http://linkedin.com/in/facebook. Contact him for a jam-packed consulting session about how your business strategy can benefit through integration of Social Media technologies and philosophy!

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Social Mediasphere Talks with Chris Noble About Causes

I have to say that I have been inspired by my guests passion for life and for the work that he gets to do every day.  He lives life in high gear and delivers a service for causes that runs at the same speed.  I am speaking about Chris Noble and I have had the good fortune of working with Chris on a few projects and have seen first hand his passion.  I am very pleased to have Chris on the show to talk about the world of non-profits and the causes he works with and helps.

Chris is the CEO of WhatGives!? parent company, Causemedia Group. He began his career running grassroots political campaigns at the state level across the US. He took his love for organizing teams into the tech world where he led successful teams to develop new products and bring them to market for over 14 years; from 5 guys in a garage to IPO and just about everything in between.

Causemedia Group has run over 600 campaigns and raised more than $25 million for charity by bringing brands, celebrities, and nonprofits together with social media. His goal is to make it easier for non-profits to raise money.

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Social Mediasphere in Washington DC with Points of Lights and Kami Huyse

Today I am in Washington DC and I am attending the Points of Light Institute’s Tribute to President and Mrs. George HW Bush.  The tribute is to honor him for starting the Points of Light and for his unwavering service as a public figure and volunteer.  I will report tomorrow on the gala held at the Kennedy Center for the Performing Arts.

My guest on the show today is none other than Kami Huyse. I met Kami for the first time in Austin, Texas at SXSW and she is a wonderful person and a great Mom!  I talk today with Kami after some work to get her on the show last minute from DC, to speak to us about her company ZoeticaMedia.com and how they are working in the world of nonprofits.

Kami Watson Huyse, authors Communication Overtones, on the topic of public relations and social media strategy. She is considered a national leader in the use of social media for public relations. A 17-year-veteran of public relations, she speaks at social media events and conferences all over the country and her work in social media has earned her the SNCR’s 2008 and 2010 awards and IABC’s 2009 Gold Quill of Excellence Award. She ran the virtual PR agency, My PR Pro, from 2002-2009 and is the strategic architect for many successful social media campaigns.

Kami’s experience is broad, and she oversees account management for Zoetica. She has worked for corporate clients such as SeaWorld, Time Warner Cable, Network Solutions and Frost Bank. She also has worked for many non-profit organizations such as the Manufactured Housing Institute, America’s Charities and the American Red Cross. She is APR certified and was named the Public Relations Professional of the Year by the Public Relations Association of America San Antonio.

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One of the things we discussed was a book that Kami contributed to and written by one of her business partners Geoff Livingston, called The Fifth Estate.

Kami and her team have worked with Google on he Google for Non-Profits and she provided this information about how to get to that page. If you are a Non-Profit and want to use some cool tools from Google you can check out Google For Non-Profits.

Social Media and Mommy

I had the great pleasure of meeting Kimberly while out at BlogWorld & New Media Expo in Las Vegas with a number of other mommies.  She is doing some great things in the world of social media and  I follow her show regularly!

Kimberley Clayton Blaine, MA, MFT, executive producer of www.MommytoMommy.TV & Author of The Internet Mommy & The Go-To Mom’s Parents’ Guide to Emotion Coaching Young Children. Her webshow, TheGoToMom.TV has captured one of the largest growing niche audiences — parents who have children birth to seven, through professionally produced yet authentic and real educational videos — She’s a national parenting expert and a licensed Family and Child Therapist specializing in working with children newborn to seven years old. Kimberley is currently the Social Marketing Director for a Los Angeles based Early Childhood Mental Health Campaign (Project ABC) funded by the US Department of Health and Human Services (SAMHSA).

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You can see all that Kimberly is working on at Mommy To Mommy TV and you can find her at the same name on Twitter for @MommyToMommyTV.  She has been doing much more work over at TheGoToMom.tv too!

Social Media Club Founder Talks To Social Mediasphere

Chris Heuer is a pioneer in social media and has been someone I have followed for a long time and someone I know you would want to meet (I know you would really love to meet his wife Kristie!).  I talk to Chris about the Social Media Club, the state of the social media world and what he is seeing in the market place.

Chris Heuer has been engaged in interactive communications since 1993, and launched his first agency, Guru Communications, out of South Beach, Florida in 1994. Over the years he has helped numerous startups with go-to market strategies, product design, web site development, online marketing campaigns, ecommerce and what is now widely referred to as Social Media.

Seeing similarities between the rise of the Web as a vital communications technology and the current rise of Social Media, Chris formed Social Media Club in March, 2006 to help more people understand the greater significance of what it means to be social and how media production/consumption has changed. To this end, Social Media Club is promoting media literacy, encouraging the sharing of lessons learned, promoting industry standards such as Creative Commons and discussing questions of ethics.

More recently, Chris organized AdHocnium, a team of “Creative Catalysts” from around the world who educate agencies and their clients and partner to develop social engagement strategies that deliver creative impact, brand preference AND measurable ROI.

In addition to his direct endeavors, he serves as an advisory board member for Buzzlogic and My 6 Sesnse. He is a frequent speaker, workshop leader and a trained facilitator and has organized numerous unconferences for the community and private organizations of all sizes.

Chris graduated from American University in 1991 with an interdisciplinary degree in Communications, Legal Institutions, Economics and Government.

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Chris and i talked about the BarCamp.org experience and unconferences.  He is also working on new things at SocialMediaClub.org, with the Online Marketing Summit, and something new called Question by Question.

Simon Says Location Based Marketing Works

Sorry about the play on words there, but when Simon says something in the world of social media, people tend to listen.  I have had a chance to read his book called “Social Location Marketing” and if you get the chance you should be reading it too!

CEO of International IncSlingers. He is founder of the company. He has been recognized for his ability to provide strategic marketing guidance that covers both Traditional Marketing communications & Social Media. He is the author of popular blog “the IncSlinger” located at www.theincslingers.com/blog. He is Author of Social Location Marketing, published under the QUE brand by Pearson publications. As a Social Media influencer, Simon has been sought out by both large brands and international PR companies..

He holds Associate degrees in Business & Finance and Information Technology, a Bachelor of Science in Behavioral Science with a major in Anthropology, and a Masters in Information Systems with a focus on Logic, Text & Information Technology.

He has previously worked in the UK for an e-business consultancy, Company Net, where he started as web-developer & Project manager and rose to become the Head of Business Development.

Following Company Net he joined eClerx, an India based outsourcing organization as Associate Principal, Client Relations. Having moved to the US, he captured the company’s first Fortune 100 account and grew annual revenues exponentially.

Outside of work he has served as both Director of Technology and Vice President of Event Programming for the Austin Chapter of the American Marketing Association.

He has a strong community focus and is an instructor for Volunteer Search & Rescue teams and is a FEMA certified Community Emergency Response Team trainer.

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Simon and I spoke about the following companies in the location based market:

• Yelp;
• Goldrun;
• Gowalla; and
• Foursquare

If you want to order a copy of Simon’s book, you can order “Social Location Marketing” at Amazon. You can find Simon over at IncSlingers!

Warren Whitlock Teaches Social Media Marketing To Authors

Warren Whitlock’s mission is to help authors and businesses improve the results of their offline and online marketing programs.

Warren is a #1 best selling author, speaker publisher, blogger, and social media marketing strategist.

Warren has been an entrepreneur in the computer, publishing and media.  He started his career in broadcast advertising, developing cross promotions between two or more businesses, and has used the same strategies in direct mail and other media.

Over the past decade, Warren has taught thousands of small businesses, authors and individuals how to use proven direct marketing principles to promote product or service, started a trade association for manufacturers in the imaging products industry and served on several executive boards.

If you want to know how to be a best selling author, listen in and let Warren tell you how!

Social Mediasphere Brings The Diva – Toby Bloomberg

Toby is Founder/President of Atlanta-based strategy and social media consultancy, Bloomberg Marketing/Diva Marketing. She is a widely recognized for her expertise in combining social media with traditional marketing values (strategy, customer insights, segmentation, etc.) while maintaining the authenticity of digital conversations

Her blog launched in 2004, was acknowledged by Forbes as one of the 20 Best Marketing and Social Media Blogs By Women. Diva Marketing has been required reading for marketing students at several colleges including University of Delaware, Bentley College and the University of Missouri-Columbia.

In 2004, Toby created the first national workshop on blogs for the American Marketing Association. Since than she has “trained” hundreds, if not thousands, of B2B, B2C, Nonprofit and Education marketers, on how to incorporate social media into results driven business strategies.

“I love how @tobydiva actually gets how marketing, branding and social media relate.”

Her media credits include profiled in books on social media like Naked Conversations, Now Is Gone, Twitterville and The Digital Handshake. She has been quoted in publications such as including INC magazine, BusinessWeek, Wall Street Journal and Atlanta Journal-Constitution, Entrepreneur.com, MSNBC and the Atlanta Business Chronicle.

She is the author of the first business book, Social Media Marketing GPS, based on (40) Twitter interview with global marketing leaders. Her newest venture is a social content destination All The Single Women .. a girlfriend-to-girlfriend site for women over forty.

You can find Toby at:

Diva Marketing

Twitter @tobydiva

All The Single Girlfriends:

Twitter @atsgf

Facebook : http://www.facebook.com/allthesinglegirlfriends

Social Media Marketing GPS : http://www.box.net/shared/0n18eeycl4

LinkedIn : http://www.linkedin.com/in/tobybloomberg

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Toby and I had a great time reminiscing about blogging and more simple times when all we had to really know was blogging in the world of social media.  We discussed the following blogging applications:

• Typepad
• WordPress
• Moveable Type
• Blogger
• Tumblr
• Posterous

We also enjoyed special call in guest Connie Reece who happened to hear about the show on Twitter.  You can see Connie on Twitter at @ConnieReece

I spoke about a Wall Street Journal article which you can find concerning the Yellow Pages.  I also mentioned the Men’s Health article about Top Twitter Towns.

Sugar Jones Sweetens Social Mediasphere

It is always a pleasure when I go to events to see Sugar Jones and she and I have been known to exchange banter on Twitter about our lives.  She does a great job and I had to have her on my show!

Sugar Jones, when asked if she is a Mommy Blogger, likes to respond, “I’m not that kind of mom.” She is a dreamer, traveler, entrepreneur, and lover of life… even when it’s not so fabulous. She has four children, ages 7 to 22.

They have taught her many tough lessons and given her much joy, which is why she forgives them for all the sleepless nights and wrinkles. The one lesson she hopes her children will learn from her is to live out loud.

Sugar is currently working with NeerLife to spread the word about the next exciting phase of their private geo-location application, the phase she calls the “honey dos get done” phase. She’s sure this application will save marriages.

Sugar and her friend, Judy (@WheresJudy on Twitter) will be in Austin at SxSW partying and telling folks all about Neer Life and the new Location Triggered Task Reminders.

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