Social Mediapshere Investigates Facebook and The “Like” Controversy
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There is arising a concern over the Facebook “Like” button and how big brands and business is creating a currency of the Facebook Like. Today I get a chance to investigate what the Facebook controversy is about and talk with industry experts about their thoughts and opinions. I have three experts today, BL Ochman, Joseph Jaffee and Michael Tchong, all have had a blog post about the latest in Facebook and “Like Gate”.
I have been online friends with BL Ochman since late 2004 and 2005 and she is a leader in the world of social media. Best of all she loves my dog and that can’t be a bad thing!
Voted one of 25 most influential women in social media, B.L. Ochman has been helping
companies integrate emerging media into their communications since 1996, in order to
engage their audience and increase their sales. Adweek said about B.L. “A consultant
and social-media savant who actually knows what she’s talking about.”
She has created dynamic Internet and emerging media marketing and brand strategy for companies including Meijer, Transitions Lenses, IBM, Ford, McGraw-Hill, Cendant, Simon & Schuster, stacksandstacks.com, and American Greetings.
“Sightings,” a Facebook game she created for Transitions, will launch in May, as will a comprehensive social media monitoring platform she originated.
She is the publisher of the popular What’s Next Blog www.whatsnextblog.com, which tracks news and trends in online marketing. She’s also, a frequent conference speaker and a contributor to AdAge Digital Next, Business Week Online, Social Media Today, Mashable and others.
Ochman is co-founder of the pet lover’s site, Pawfun.com www.pawfun.com, and publisher of Ethics Crisis Blog www.ethicscrisis.com where readers rate anonymously submitted ethics transgressions confessions. Follow B.L. on Twitter @whatsnext www.twitter.com/whatsnext and find her online at http://about.me/BL_Ochman
Until 1995, she owned an award-winning New York PR firm that she grew to one of the 100 largest independent PR firms in the US.
B.L.’s industry citations also include: Conversation Agent: Top 20 PR Power Women, The W List, Top 25 Marketing Blogs and Top 50 Social Media Blogs of 2010.
One of the most sought-after consultants, speakers and thought leaders on marketing , new media and social media, Joseph Jaffe is President of jaffe, LLC, a thought leadership and marketing innovation consultancy (www.getthejuice.com)
In 2006, Joseph founded and ran strategic consultancy, crayon, until it was acquired by Powered in January of 2010 and again by Dachis Group in December of 2010. crayon’s clients included The Coca-Cola Company, Panasonic, Kraft Foods and H&R Block. Powered, a social media agency, included Target, Verisign, Anheuser-Busch InBev, General Motors/Onstar in its client roster. Before that, Joseph was Director of Interactive Media at TBWA/Chiat/Day and OMD USA, where he worked on Kmart, ABSOLUT Vodka, Embassy Suites and Samsonite.
Jaffe’s popular blog and audio podcast, “Jaffe Juice”, provides daily and weekly commentary respectively on all things new marketing. You can join the conversation at www.jaffejuice.com. His podcast was voted a Readers’ Choice Award as “Best Marketing Podcast” by MarketingSherpa. You can subscribe via iTunes. In 2009, he launched his first foray into video in the form of JaffeJuiceTV (www.jaffejuice.tv), in an effort to prove once and for all that he does not have a face for radio.
His first book, ”Life After The 30-Second Spot: Energize Your Brand With A Bold Mix Of Alternatives To Traditional Advertising” (Wiley/Adweek) was released in June 2005 and focuses on how advertising is evolving in a world ruled by an empowered consumer and no longer governed solely by the 30-second spot.
His second book titled, “Join the conversation: How to engage marketing-weary consumers with the power of community, dialogue and partnership” (Wiley, October 2007) outlines the birth and rise of “conversational marketing” – a vision of how marketers can become part of the conversation, instead of constantly disrupting it.
His third book, “Flip the Funnel: How to use existing customers to gain new ones,” was published in February of 2010 and presents a powerful hypothesis that retention can become the new acquisition through the strategic incorporation and elevation of customer service, customer experience and customer initiated word-of-mouth, content creation and incentive-based referrals.
His forth book is currently in development and will be released in the first half of 2012.
Joseph’s impassioned, straight-shooting and honest perspectives have found their way to every major media outlet, including the likes of CBS Evening News, ABC World News, Bloomberg, NPR, The Wall Street Journal, New York Times, USA Today, Fortune, Newsweek, Business Week, Ad Age, Adweek and the list continues.
Joseph is a Senior Fellow at the Center for the Digital Future at the USC Annenberg School, as well as the Society for New Communications Research. He also has lectured at NYU’s Stern School, Cornell’s Johnson School of Business and Syracuse University.
Hailing from South Africa, he lives with his wife, daughter and two sons in Westport, CT.
Contact him via e-mail (jaffe@getthejuice.com), phone (+1 917 603-4639), Twitter (@jaffejuice), Facebook (www.facebook.com/jaffejuice) or via Google.
Micahel Tchong is Founder, Trend Analyst, and Inspirational Speaker of Ubercool, Inc.
Throughout his career Michael Tchong has been riding the latest waves, including desktop publishing, personal information management, Internet research and online marketing.
A reinvention specialist, Michael motivates and inspires audiences by exploring innovative products and services that successfully ride market waves.
Michael is currently writing the definitive social networking resource, Social Engagement Marketing, which provides an easy-to-navigate overview of the rapidly changing world of social media.
The link to BL Ochman’s blog post on Facebook Likes.
Joseph Jaffe’s blog post on Hawking Likes. (I wanted to add that I endorse signing up Joseph Jaffe for your next keynote at your conference with his Keynote For A Cause!
Michael Tchong chimes in with his blog post on Like Gate.
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