Blogs, Marketing, Personal Brand, social media

Century 21 and The World of Social Media

Matt Gentile directs public relations and social media content strategy for Century 21 Real Estate, the world’s largest residential real estate sales organization. In this role, he promotes approximately 8,0000 independently owned and operated franchised brokerage offices and 121,000 sales associates in 72 countries and territories worldwide.

Gentile’s career began in 1991 with The Rendon Group, an international strategic communications firm based in Washington D.C. As an account executive, he developed and executed strategic communication plans to meet key objectives of both public and private clients including: African National Congress, Bell Atlantic, IBM (Saudi Arabia), Iraqi National Congress, Kuwait Petroleum Corporation. He has also worked on domestic political campaigns.

Prior to his current post, Gentile served as a senior manager in the technology marketing divisions of Arthur Andersen and PricewaterhouseCoopers. Specifically, he was responsible for developing and managing programs to enhance the user experience of proprietary software products and to increase the utilization of personal productivity tools.

He earned his (BS) in Communication from Clarion University of Pennsylvania in 1991 and his (MA) Organizational Management from the University of Phoenix (Tampa) in 2000. He served as Co-Chair of the Coldwell Banker CARES Foundation, where he led an effort to sponsor and build 14 Habitat for Humanity homes throughout the state of Florida from 2005-2007. Currently, he is actively involved with an effort to raise funds for Easter Seals. He currently resides in Long Valley, NJ with his wife, Shirley, and two sons.

Blogs, social media

Postling CEO Talks To Social Mediasphere

We often talk about cool tools or ways to make social media more fun.  Postling does just that.  Today we get to speak to the Dave Lifson and he gets to tell us about how his company is making social media better!

Dave Lifson is the CEO and co-founder of Postling, a web dashboard that helps small business owners tackle the often daunting task of social media marketing. Previously, he worked at Amazon.com as a Software Engineer in the Community Group and Technical Production Manager in the Personalization group. In April 2008, he left Amazon to head up Product Management at Etsy.com, where he met Postling co-founders Chris Maguire and Haim Shoppik. The three left Etsy in November 2008. Dave graduated from Cornell University in 2005 with a B.A. and M.Eng in Computer Science.

Blogs, Small Business, social media

Anthony Morrison Talks Affiliate Marketing and Making Money

Since launching his first business in 2005 when he was just twenty-one, Anthony Morrison’s career has expanded exponentially. A self-taught Internet mogul, Morrison devised a one-man business operation while attending college full-time. The success of that venture saved his family’s fortunes, and from there Morrison proceeded to devise a systematic approach to entrepreneurial success and used it to develop another eleven companies, all of which have been highly profitable.

Raised along with his brother and sister in Mississippi by Roger and Sheila Morrison, young Anthony grew up in a family that encouraged intellectual curiosity, empathy for others and healthy self-esteem. Always independent and assertive, Anthony gave his parents a glimpse of his potential when, at the age of seven, he decided he wanted a Jacuzzi. Told by his mother that he would have to work to earn it, Anthony sold candy bars door-to-door until he had earned the money for the Jacuzzi. One year later, at age eight, he set his sights on buying his father a motorcycle and did just that, enlisting his siblings in the effort.

Other successful part-time ventures followed, setting a pattern for his later life: find something you enjoy, learn as much about that subject as possible, and pursue your goals with single-minded enthusiasm.  Whether it was selling baseball cards or customizing his prize Mustang, Anthony showed a predilection for achieving his goals and creating avenues to achieve them more efficiently and profitably. Without realizing it, he was creating the blueprint for his later success.

When financial ruin threatened his family, Anthony expanded upon a business he’d had as a teen and established his first company, Cool Blue Performance. Within one year he was working with every parts supplier in the industry; the following year he began manufacturing his own parts and dominating the industry.

Since then Anthony Morrison has started eleven additional companies, created a charity, Christmas For Kids, and now operates one of the most successful seminar tours in the United States. Anthony not only teaches aspiring entrepreneurs how to succeed in business, he helps them start their first business and provides one-on-one instruction.

The year 2008 saw Anthony expanding into the world of publishing with his first book, The Hidden Millionaire: Twelve Principles to Uncovering the Entrepreneur in You. Part memoir, part inspirational tale and part instructional tome, The Hidden Millionaire brings Anthony Morrison’s template for success to an entire new audience. With his book in the hands of thousands of people around the country Anthony hopes to share his story and inspire, motivate, and empower everyone who reads it to create their own success story.

In 2009 Anthony wrote his second book, Advertising Profits From Home, in an effort to teach people around the country how to use his techniques and strategies to create a successful online marketing campaign. Anthony has created a blueprint for a successful marketing campaign and platform for affiliate marketers around the world, and he shares these secrets in his new book. Anthony filmed a TV show with Mark Victor Hansen, C0-Author of The Chicken Soup Series, to promote his new book on a national level. The show is currently airing nationwide.

Today, Anthony Morrison travels the country sharing his story and teaching his skills to budding entrepreneurs. He is at home in Mississippi, where he was born and raised, and he remains close to the loving family and friends who supported him in his ascent to entrepreneurial greatness.

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Blogs, Facebook, Personal Brand, Small Business, social media, Twitter

Social Mediasphere Speaks To Social Media Leader Chris Brogan

In our business there are few people in social media that work harder than Chris Brogan and few that have blazed the social trail for others to follow like he has done over the last few years.  I am very excited to have Chris on the show and always enjoy speaking and most of all listening to Chris Brogan.  For the Social Mediasphere community this is going to be a great conversation.

Chris Brogan consults and speaks professionally with Fortune 100 and 500 companies like PepsiCo, General Motors, Microsoft, and more, on the future of business communications, and social software technologies. He is a New York Times bestselling co-author of Trust Agents, and a featured monthly columnist at Entrepreneur Magazine. Chris’s blog, [chrisbrogan.com], is in the Top 5 of the Advertising Age Power150. He has over 11 years experience in online community, social media, and related technologies.

Chris Brogan is president of Human Business Works, an online education and community company for small businesses and solo entrepreneurs. His first project there, 501 Mission Place, helps nonprofits and charities learn how to grow their capabilities. Chris is also Entrepreneur in Residence at CrossTech Ventures, where he’s working to develop New Marketing Labs and The Pulse Network, among other projects.

Chris is also the cofounder of the PodCamp new media conference series, exploring the use of new media community tools to extend and build value.

He has 16 years of enterprise telecommunications and wireless experience prior to all this.

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Blogs, Featured, Personal Brand, social media, Sponsors, Twitter

Lining Up Guests For SMTV 2.0

I have been trying to figure out how to get this started again since going to Hawaii in May, I have been AWOL on this project. I didn’t realize how much work I would be doing at BlogWorld & New Media Expo that just occurred in October in Las Vegas. It was all I could do to keep up with getting speakers lined up for that show and we had a wonderful time and I had a chance to work some great people. Now of course, I need to get back to what I was doing before I got into that nose to the grindstone mode.

I am also working on getting a studio put together so I wont have the best of the best in equipment and settings yet but we will continue to talk to people and cover the hottest stories in social media and those that are making those stories. To that end, I want to start getting some guests lined up for future shows. If you have a perspective on social media you would like to share or if you are an expert/guru (yes that was pun intended) let me know and we will get you on the show. We will cover the latest in news, and perhaps what you are doing or what you are involved with in the world of social media.

I am also looking for some companies that want to sponsor some of the equipment we will need for our studio. I am going to have a radio/audio set up and of course will be taping the show via camera. If you are interested in being a sponsor of some of the needs of the studio, be it microphones, camera, and yes even green screen backdrops or paint, please let me know!

Blogs, Featured, Small Business, social media

Coming This Week on SMTV: Small Business and Social Media

Blogs, Featured, social media

SMTV Episode 3: From Social Media Rockstar To Social Media Employee

Blogs, social media

Coming This Week On SMTV: Social Media Rock Star To Social Media Employee

Blogs, Featured, social media

Episode 2: What is a Social Media Expert?

Blogs, social media, Sponsors, Twitter

SMTV Episode 1: Our First Show Was A Success…Nobody Got Hurt!

Our first show here on Social Mediasphere TV came and went on March 31, 2009, and I must say it went much better than anticipated.  We discussed the Ethics of Twitter or what I called Twethics.  We had some call in guests, John Hawkins and Justin Parks (he helped our show go global!) that helped me get through the show and everyone in the chat room communicated nicely and we had a great time.  Now that the first one is over, I look forward to bringing many more shows about the world of social media and the happenings of what is going on in our industry.

Palegroove Studios and CEO/Founder, Kris Smith were a tremendous help.  They were instrumental in assisting with providing my mixing board, the microphones and much needed support including advice, direction and certianly the cheerleading to keep my eye on the prize.  Kit Seeborg, President of BumperTunes provided the much needed music and intro for the show.  Thanks goes out also to Steve Saylor and Keith Burtis who were also very helpful whenever I needed someone to help test something, or explain how to perfrom a task.  These guys are great help when and if you need a hand.  Finally my own team of Shylah and Tyler were great to get the site set up, the design accomplished and well, just kept helping when I kept asking.

Welcome to Social Mediasphere TV and join in the fun and be a part of the social media community!